_{At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.}

Even if you’ve hired a dream team of catering sales professionals, now is not the time to put your program on autopilot. It’s really important to empower your sales team with the right tools to rack up huge wins in the $64.8 billion catering market. While it takes time to develop your sales team, the payoff can be huge.

In this video, Jennifer Parker, Founder of Impact Brands, shares ways to organize and support your sales team to supercharge your catering business. Tune in to learn how to structure your sales team to break into different market segments, reach decision-makers, and close deals. 

Video Takeaways:

• Customers call up salespeople they trust when they need catering. So it’s hard to get new business without a sales team behind you.
• If you have around five restaurant locations, start with one well-rounded salesperson. But if your brand holds dozens of stores, you’ll need a team of sales reps to capture different catering market segments.
• Coach your sales team on how to find decision-makers who order catering for work.  
• The right tools—like marketing collateral, a comp budget for tastings, and a sales training program—keep your sales team prepared to close deals.

Jennifer Parker is Founder of Impact Brands, where she drives effective marketing, sales, and off-premises strategies for clients. With more than 20 years of experience in the restaurant industry at companies including Jamba Juice and Zoës Kitchen, Jennifer is an expert at helping restaurants grow revenue.