At ezCater, we want to help restaurants grow a successful catering business. Whether you’re in the early stages of building a business or an industry veteran, let us help you dip into the $64.8 billion catering market. In each episode of “The Catering Feed,” we talk to restaurant industry leaders of thriving brands who share insights and tactics to ramp up your catering business.

With new technologies and third parties competing for customers, data is an invaluable commodity in the restaurant industry. But knowing what do with your data and the sheer amount of it may feel overwhelming. So, which big data strategies will help you grow outside the four walls to make better decisions for your brand?

In this podcast episode, Tom Kaiser, editor and podcast host of Food on Demand and a senior editor at Franchise Times, discusses how to navigate big data trends and focus your strategic goals. Tune in to hear how to expand your catering business and use customer data to improve your marketing.

Episode Takeaways:

• Data allows you to stay competitive. Collecting and translating data can help you develop targeted marketing messages and differentiate yourself from the competition.
• Set simple goals. Choose one or two strategic marketing opportunities by focusing on the data that matters to your brand.
• Consider outsourcing. Many new vendors offer specialized marketing and analytics services for restaurant operators. Outsourcing lets you to focus on the customer experience and delivering incredible food.
• Build partnerships to expand your business. Whenever you work with a new third-party ordering or delivery service there’s a chance to expand your customer base.

Tom Kaiser is editor and podcast host at Food on Demand and a senior editor at Franchise Times. He has more than five years of experience covering restaurant industry business and is passionate about reporting on the trends that affect restaurant operators.