_{At ezCater, we want to help restaurants grow a successful catering business. Whether you’re in the early stages of building a business or an industry veteran, let us help you dip into the $64.8 billion catering market. In each episode of “The Catering Feed,” we talk to restaurant industry leaders of thriving brands who share insights and tactics to ramp up your catering business.}

What if you could grow your catering business with multiple “virtual restaurants” without leasing another space? In this podcast episode, Kyle Feggins, Founder and CEO of Iron Horse Cafe, shares how he built his wildly successful virtual brands and tripled his sales by marketing those brands through catering apps. Stay tuned to learn how to develop and test a menu for a virtual restaurant and create a streamlined system to grow your catering business. 

Episode Takeaways:

• See if popular menu items work as catering dishes and whether you can build a brand around a star menu item.
• Road test different methods of preparation, packaging, and delivery. Gather feedback and have dishes delivered to your own home to see whether your catering menu is ready to delight customers.
• Invest in staff and adjust your workflow. By making small tweaks to staff schedules, you can sync up your catering and dine-in operations.
• Develop a single system for handling third-party orders to improve workflow. If you’re interested in streamlining your catering orders, learn more about ezOrdering.

Kyle Feggins is Founder and CEO of Iron Horse Cafe, which has recently opened a second location dedicated to off-premises catering sales. He has a decade of experience in catering, event planning, and restaurant management.