_{At ezCater, we want to help restaurants grow a successful catering business. Whether you’re in the early stages of building a business or an industry veteran, let us help you dip into the $64.8 billion catering market. In each episode of “The Catering Feed,” we talk to restaurant industry leaders of thriving brands who share insights and tactics to ramp up your catering business.}

You already deliver incredible customer service within the four walls of your restaurant. But how do you translate that guest experience to your off-premise sales? The key is to create a digital footprint by using technology and developing your online presence. But, to expand your digital footprint, you need the right operations plan in place. 

In this podcast episode, Kevin Rychel, the Vice President of Operations for Fuzzy’s Tacos, explains that investing in your digital footprint — and the operations to support it — helps attract repeat customers. He discusses how to generate buy-in from stakeholders when launching new technologies, how to support your franchisees as they modernize, and how operations can support your off-premises growth.

Episode Takeaways:

• Apply your existing operational strengths to catering sales. Following up with customers and going above and beyond works every time.
• Win repeat business with an easy-to-use website, lower lead times, and a great off-site experience.
• Embrace the power of data. Capture specific customer information to drive sales and conduct more accurate research.
• Find the right tools and data to increase your digital footprint and support your staff.

Kevin Rychel is the Vice President of Operations for Fuzzy’s Tacos, where he supports franchisees as they roll out new digital offerings in the catering space. He has more than 20 years of experience in restaurant operations, including roles with Taco Bell and Chili’s.