_{At ezCater, we want to help restaurants grow a successful catering business. Whether you’re in the early stages of building a business or an industry veteran, let us help you dip into the $64.8 billion catering market. In each episode of “The Catering Feed,” we talk to restaurant industry leaders of thriving brands who share insights and tactics to ramp up your catering business.}

Customers typically don’t think about packaging for delivery orders until something goes wrong. Spilled drinks, mislabeled items, and lukewarm entrées contribute to a bad customer experience.  Now more than ever, it’s important to offer convenient solutions that represent your brand. So, how can you create a packaging experience that makes your guests’ lives easier while adding efficiencies to your business?

In this podcast episode, Bonnie Sussman Strominger, co-founder and CEO of GoLidz, shares how smart packaging choices help win sales by creating brand loyalty. Tune in to learn how investing in great packaging solves customers’ biggest problems, extends the experience of your brand, and supports your bottom line.

Episode Takeaways:

• Customers expect convenience. Packaging plays a crucial role in the integrity of your food and the experience of your brand.
• Packaging is a branding and marketing opportunity. Logos and innovative solutions fuel your brand image. That can lead to organic social media content and word-of-mouth recommendations.
• Solve a problem to win them over. When you choose packaging to solve your customers’ pain points, you create brand loyalty.

Bonnie Sussman Strominger is co-founder and CEO of GoLidz, where she creates innovative solutions that drive operator revenue and address customer needs. She has more than 20 years of experience in product development and sales.