_{At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.}

Driving business growth outside of four walls and doing it right is becoming increasingly important for restaurants. An investment in off-premises operations allows you to offer guests convenience and flexibility. And when you build your catering business, you bring the one-of-a-kind experience of your restaurant into their office, too. It’s a way to stay relevant to loyal customers, while driving the sales.

In this video, GJ Hart, Chief Executive Officer of Torchy’s Tacos, discusses how to make smart investments in your catering operations. Tune in to learn which elements of your catering business to focus on to ensure you’ll stay top-of-mind with your customers as you grow.

Video Takeaways:

• Look outside your four walls to grow. Find ways to bring the restaurant experience to your guests — wherever they are.
• Invest in resources. If catering is right for your restaurant, look for opportunities to maximize ROI. Invest in equipment, packaging, strategy, and staff training to make the biggest impact.
• Hire the right people. Hire staff who really understand your brand and your business. They will help translate your brand experience from the restaurant to the office.

GJ Hart is Chief Executive Officer of Torchy’s Tacos, where he oversees operations and strategic growth. A 36-year veteran of restaurant operations and management, he is passionate about growing casual dining concepts and expanding brands into new markets. Prior to Torchy’s Tacos, GJ served as executive chairman and CEO of California Pizza Kitchen, as well as president and CEO of Texas Roadhouse.