Master Facebook for Your Restaurant with This Step-by-Step Guide [Infographic]

With the largest network of users worldwide, Facebook is just about made to help you market your restaurant. Facebook is primarily known as a social network for people to share thoughts and ideas, and photos and videos, with family, friends, and friends of friends. But Facebook is also great for business outreach, too. Facebook can play a critical role in creating early social-media press for the vigorously scrambled eggs, or tender flap steak, served at your restaurant. Altogether, the features of Facebook can be used to play an important role in your restaurant’s marketing plans.

What can Facebook do for marketing your restaurant? With Facebook, you can connect with customers as well as with your local and global communities. Facebook can be used to attract new customers and turn one-time guests into repeat diners, too. Update your Facebook account whenever your restaurant is featuring an exciting special or too-good-to-miss promotion and get the word out. It can also be used to connect with influencers (food critics and foodies) in your field. Don’t forget that people use Facebook to share articles—use Facebook to help shape what eaters think of your restaurant. As you can see, there are a number of ways that Facebook can help you to build buzz around your restaurant.

Don’t know where to begin with social-media marketing with Facebook? It’s easy to get started. We’ve got you covered with easy step-by-step tips. In this “Master Facebook for Your Restaurant” infographic, we’ll take a closer look at:

• Using Facebook for restaurant marketing.
• Best practices for choosing a Facebook account name.
• Best practices for writing profile descriptions.
• Adding account information, such as contact information and store hours.
• How to set up a Facebook account in a few easy steps.
• Types of content customers respond to on Facebook.
• How to dominate in local restaurant searches.
• Ideas for making the most out of the Facebook platform.

Whether you’re just getting started or ready to refine your social media strategy for maximum exposure, this one-stop guide will get you up and running in just a few minutes.