At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.

If your restaurant hopes to capture a piece of the $64.8 billion catering market, you should know which customer segments you’re after and strategically target those groups. Because a major mistake restaurants often make is lumping all customers together when actually those groups have different catering needs and habits. 

In this video, we cover the different kinds of catering markets you can target with Jennifer Parker, Founder of Impact Brands. Tune in to learn the major groups of catering customers, why it’s important to treat each segment differently, and which emerging markets offer the biggest opportunities for growing your catering business. 

Main Takeaways:

• Whether you’re going after B2B catering customers or micro-targeting a range of B2C segments, make sure you understand their differences to maximize profits.
• Set your sights on catering for finance and tech companies because there’s a lot of money to be made there. 
• With the rise of Instagram and Pinterest, customers want special experiences and they’re looking to throw catered events in places other than hotels and banquet halls. This trend might be a great catering opportunity for your business. 
• Sodexo, a multinational food-service company, has started allowing customers to bring in outside catering. So keep an eye on this emerging market because you might win new business there.

Jennifer Parker is Founder of Impact Brands, where she drives effective marketing, sales, and off-premises strategies for clients. With more than 20 years of experience in the restaurant industry at companies including Jamba Juice and Zoës Kitchen, Jennifer is an expert at helping restaurants grow revenue.