_{At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.}

If you want to hire the best salespeople to bring in big money for your catering business, you need to go beyond the polished résumés and canned interview answers to find the right candidates. But finding the right sales reps can get pretty expensive, considering the amount of money and time you need to put into the search. So before you roll the dice on new employees, make sure you have a good hiring strategy to maximize your returns. 

In this video, we cover hiring and recruiting tactics with Gracie Prasanson, Director of Off-Premise Sales at Jason’s Deli. Tune in to learn what traits to look for in a sales hire, how to find great sales candidates using smart recruiting tactics, and ways to hire in a tight labor market—so that you can snatch up the best sales talent to power your catering business.

Video Takeaways:

• Good salespeople have certain personality traits that can’t be taught. So look for sales reps who seem friendly, hardworking, motivated, and enthusiastic about the position.
• If your catering business needs sales talent, consider whether current staff members or interns have the potential to become great salespeople. Also, use LinkedIn for recruiting sales reps through networking. 
• If hiring salespeople becomes difficult due to a tight labor market, consider partnerships with companies like Field Day, which hire brand ambassadors to spread the word about your catering.

Gracie Prasanson is Director of Off-Premise Sales of Jason’s Deli, where she started as a one-woman sales team and rose through the ranks. A 30-year restaurant veteran, she has a passion for building winning sales teams and for developing strategies to help restaurants grow.