_{At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.}

Every restaurant wants to be more profitable, but it can be difficult to grow your catering business effectively. After all, it’s not just about getting more orders but making sure you put your money in the right place, at the right time, so that your catering business is profitable in the long run. 

In this video, we dig into essential catering sales strategies from Gracie Prasanson, Director of Off-Premise Sales at Jason’s Deli, who shares insights on how you can grow your catering business sustainably. Tune in for tips on improving your sales strategies, investing in staff and production, and controlling costs when catering orders start rolling in—so you can boost business while pulling in the profits you want.

Video Takeaways:

• Invest time in figuring out what’s unique about your catering business and how it can shine in the catering market.
• Before you create a sales strategy, take a look at your budget, resources, and catering menu, as well as the logistics of tackling delivery. By looking at the strengths and shortcomings of your business, you can better understand how to improve your strategy. 
• Try not to grow your staff or ramp up production prematurely. Instead, invest in your catering business as it grows. This way you can keep your catering business humming along while managing costs. 
• To succeed in catering, you need to be able to say “yes” to every catering request. Make sure your catering business is ready to meet that demand.

Gracie Prasanson is Director of Off-Premise Sales of Jason’s Deli, where she started as a one-woman sales team and rose through the ranks. A 30-year restaurant veteran, she has a passion for building winning sales teams and for developing strategies to help restaurants grow.