_{At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.}

When people hear “treats,” they think of an indulgence enjoyed after a meal. But imagine serving your catering customers your snacks and desserts for every daypart and season. While treat brands are strongly rooted in the late-night and snacking dayparts, some brands like frozen yogurt company Orange Leaf are moving into the breakfast and lunch territories, too. 

To help you cash in on new dayparts, we asked Kendall Ware, President and Chief Operating Officer of Orange Leaf, to share his advice on how treat brands can grow their portfolio to capture more of the catering market. Tune in for ways to expand and diversify your catering business so that customers make room for your treats all day long. 

Kendall Ware is President and Chief Operating Officer of Orange Leaf, where he oversees strategic development, operational execution, and brand growth. He has over a decade of franchise leadership experience and formerly served as Director of Training and Development for Cicis (formerly CiCi’s Pizza).