_{At ezCater, we’re dedicated to helping restaurants grow a successful catering business. That’s why we’re excited to share this video series featuring insights and lessons from industry experts behind thriving catering programs.}

You’re ready to grow your catering business, but which KPIs help you rocket to success? Data collection can be overwhelming. But it is also a way to understand your orders and promotions and to grow your business for years to come.

In this video, Rosie Davenport, VP of Marketing for Xperience Restaurant Group, shares how to collect and track data that helps your catering business grow. Learn which metrics to track, how to use marketing data to improve your offerings, and how to measuring customer engagement.

Video Takeaways:

• Identify key performance measures, especially things that are within your control. Track and measure data points to see where you and your team can improve.
• Use marketing data to improve customer engagement. A/B tests and promo code redemptions give you a clearer picture of what your customers want.
• Think long-term. Data becomes more useful over time, so determine a system that works for you and stick with it.

Rosie Davenport is VP of Marketing for Xperience Restaurant Group, where she heads the sales and marketing practice. Previously, she developed and directed sales efforts for multiple brands, including Romano’s Macaroni Grill, where she managed a national sales team that lifted off-premise sales 50% YOY.